Advertising

Inside the Stream: Netflix is Well-Positioned to Lead in Bundling and CTV Ads Posted on 05-17-2024
[UPDATED] Netflix revealed at its Upfront this week that it now has 40 million monthly active users on its lower-priced ad-supported tier. It’s not clear how monthly active users...
Inside the Stream: 3 Key Themes from This Week’s NewFronts Posted on 05-03-2024
This week’s NewFronts highlighted three key and interlocking themes: TV OEMs’ emphasis on FASTs, AI’s role in driving video ads’ value, and CTV evolving to full funnel. We discuss...
Inside the Stream: Interview With Wurl’s CEO On AI’s Role in CTV Ads Posted on 04-26-2024
This week we’re delighted to interview Wurl’s CEO Ron Gutman who discusses the company’s new AI-powered BrandDiscovery product that allows ads to be aligned with content in real time.