This week Antenna’s Co-Founder and CEO Jonathan Carson joins us for an exclusive interview to discuss the firm’s top streaming insights from 2024. Antenna’s research has become a go-to source of data for executives from around the industry. 

In the interview we dive into a number of findings, including the shift in subscriber growth from paid to ad-supported streaming services, how sports and live events provided the top subscriber acquisition moments in 2024, the role of sports in driving virtual pay-TV operators’ growth and  which promotions worked best for new sign-ups.

Listen to the podcast to learn more (35 minutes, 40 seconds)

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Starz will split off from Lionsgate in 2025 and on today’s podcast we discuss Starz’s streaming strategy, as outlined by CEO Jeffrey Hirsch in a presentation at the UBS Global Media & Communications conference.   

The strategy’s core elements include partnering with big streaming platforms for Starz to be sold as an add-on (a successful approach for smaller services as we learned from Antenna’s Jonathan Carson several months ago), retaining the rights to its own originals and avoiding annual rate increases others like Disney+ have pursued).

Listen to the podcast to learn more (28 minutes, 19 seconds)

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Walmart has closed its $2.3 billion acquisition of VIZIO. As Colin and I discuss on this week’s podcast, there are many opportunities that the deal creates. We focus on a few, including Walmart extending WatchFree+, driving new CTV ad revenue and also broadening the availability of one-click buying and attribution.

Listen to the podcast to learn more (26 minutes, 14 seconds)

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