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Brightcove, FreeWheel to Launch HTML5 Video Ad Solution

Wednesday, May 12, 2010, 12:43 AM ET
posted by: Will Richmond
Building on the momentum around HTML5 and all things iPad-related, online video platform Brightcove and video ad management firm FreeWheel are announcing plans today to launch an HTML5 video ad solution this summer. The companies are already partners and share many mutual customers; the new solution means that customers using both platforms will be able to insert ads on HTML5 compatible devices like iPads, iPhones and iPod Touches when it is available. The move is a positive step for content providers who have rolled out iPad apps but not necessarily with monetization included.    

Earlier this year Brightcove unveiled its "Brightcove Experience for HTML5" which auto-detects HTML5 devices, in turn delivering compatible content. Now with the FreeWheel piece, in-stream video ads will be delivered as well. No doubt, as Apple and other non-Flash devices continue to proliferate additional HTML5-focused platform/ad solutions will follow.

What do you think? Post a comment now (no sign-in required).

Categories: Advertising, Devices, Technology

Tags:
Brightcove, FreeWheel, HTML5


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1 Comment posted

Alan Gruskoff
Wednesday, May 12, 2010, 11:48 ET
Then is is the "give them enough rope" curse. So content and pages become saturated with HTML Ads instead of Flash Ads. When they are over greedily subscribed on under configured servers on slow lines, the Ads will look bad and hold everybody up from what they wanted to do. This negative experience will then be associated with HTML Ads, they must be the problem. Then its "We HATE HTML Ads!" where the Flash player was never the problem at all. Thinking that slapping a non-standard, codec confused, browser vague HTML Video on a service is solving a problem is a fool's errand.


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