Advertising

Inside the Stream: 3 Key Themes from This Week’s NewFronts Posted on 05-03-2024
This week’s NewFronts highlighted three key and interlocking themes: TV OEMs’ emphasis on FASTs, AI’s role in driving video ads’ value, and CTV evolving to full funnel. We discuss...
Inside the Stream: Interview With Wurl’s CEO On AI’s Role in CTV Ads Posted on 04-26-2024
This week we’re delighted to interview Wurl’s CEO Ron Gutman who discusses the company’s new AI-powered BrandDiscovery product that allows ads to be aligned with content in real time.
Inside the Stream: TiVo’s Q4 ’23 VTR: Service Declines, Discovery Challenges and More Posted on 04-05-2024
On the podcast this week Colin and I dig into Tivo’s Q4 2023 Video Trends Report, released earlier this week and available here. Among other things, TiVo’s research found...