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BuzzFeed is expanding its Tasty empire into long-form.
Tasty Date Night is a long-form series built like a game show. The premise is a cooking challenge based on a Tasty recipe that two couples try to cook within a time limit. At the end of episode, which are about 12 minutes long, a local chef will judge each dish to determine the winner.
“The experiment here is seeing if short-form content can drive long-form viewership,” said Lee Brown, BuzzFeed’s chief revenue officer.
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