Upfronts Put Football, Big Stars, Tech Talk in the Spotlight
Networks played ‘Can You Top This’ with bold-faced names and ad capabilities
By Michael Malone published
CNN will air June 27 debate; ABC to follow on Sept. 10
By Jon Lafayette published
The Trade Desk, Google Display & Video 360 and Magnite join Microsoft handling programmatic sales
By Jon Lafayette published
New verticals on business, tech, health, entertainment could attract sponsors
By Jon Lafayette published
Graham Media’s KSAT transmitting using ATSC 3.0 format
By Kathy Grillo, Shane Larson published
Telco, labor union make joint call for Congress to fund Affordable Connectivity Program
By Jon Lafayette published
Interactivity provides greater brand favorability, purchase intent
By Kent Gibbons published
Minnesota Democratic senator plugs antitrust-related bill at The Business of TV News
By Kathy Grillo, Shane Larson published
Telco, labor union make joint call for Congress to fund Affordable Connectivity Program
By Jack Reid published
Besides enabling 23 million disadvantaged American homes to afford internet, the ACP has been a boon to telecom operators including Charter Communications