Comcast made a very big splash at the Cable Show this week, officially announcing "X1" a new web-like TV platform and user experience it has been developing for the past 2 years, along with "Dayview" a console for customers to manage all of their Comcast services.

In this video interview, Matt Strauss, Comcast's SVP, Digital and Emerging Platforms, explains the company's strategy behind these initiatives and why it believes in unification of experiences across devices (TV, online, mobile) is so important. X1 is a major step forward for Comcast as it provides a platform where product/feature cycles are dramatically accelerated from the traditionally cumbersome process of dealing with set-top boxes. X1 is scheduled for release in the Boston area shortly, with a nationwide rollout to follow. As you'll see in the demos, the experience is quite slick and sets a new standard for pay-TV operators.

In the wide-ranging interview, we also discuss how TV Everywhere rollouts are progressing (and the key challenges that persist), Comcast's new C3 measurement project for tablets with Nielsen, how Comcast views the role of programmers' own apps (e.g. HBO GO, WatchESPN) vs. its own XfinityTV app and how it decides which connected devices to support, among other topics. Watch the interview and demo (17 minutes, 22 seconds).