At last, it's time to say goodbye to 2008. I'm sure we'd all agree that for all kinds of good and not-so-good reasons, the year will be one to remember.
2008 was an important year of growth and change for the broadband video industry. To me, the most significant development was the first-time use of broadband video by millions of users and the deepening use of it by millions of others. Broadband is well on its way to becoming the most adopted and heavily-used medium ever.
There were many key moments during the year which drove users to their PCs (mainly) to check out the videos they wanted, when they wanted them. Moments like the Summer Olympics, Tina Fey's Sarah Palin sketches, Jeremiah Wright's rants, to name just a few. It was also a year in which broadcast programs were viewed online millions of time, offbeat user-generated videos continued their popularity and professional talent launched their own broadband-only initiatives.
As I've said repeatedly, broadband's "openness" - the ability for any content provider to connect directly with its intended audience - is its most critical differentiator. Broadband's openness is causing transformational change in the traditional video distribution value chain, impelling incumbents of all stripes to evolve in order to survive. Meanwhile, a whole new crop of content providers, distributors and technology companies has sprung up to seize broadband's new opportunities.
It is both dizzying and exhilarating to make sense of all of this. When I first started VideoNuze in the fall of '07, the thought of trying to do so was quite nerve-racking. Yet through countless interactions with many of you, I've gotten my groove as the year has progressed. I continue to learn something each day from the large and growing VideoNuze community, and hopefully through the increasing number of comments on the site, you're learning from each other as well.
In 2008, VideoNuze's first full year, between me and a handful of contributors, there were over 300 posts, totaling over 175,000 words, plus 2,000+ news items added to the site from 40 different industry publications. Though that's quite prolific it is still far less output than you'll see elsewhere online. But my goal has been quality rather than quantity. I'd rather you read 1 insightful piece from VideoNuze each day than 5 that do little more than magnify the blogosphere's already deafening echo chamber.
I'm proud that many of you have told me VideoNuze's posts have helped you gain a better understanding of the broadband market's dynamics and how best to develop your own strategies and implementation plans. That's the whole point of VideoNuze; to become indispensible to anyone with a stake in their organization's success with broadband video. In 2009, I'll continue working hard toward that goal. I appreciate your support and time and I look forward to much more interaction with you in the coming year.
VideoNuze will be on hiatus until Monday, January 5th (unless of course something big happens during this time). I'll be re-charging my batteries, and I hope most of you will be doing so too.
2009 is going to be a big year for broadband video's continued evolution and for VideoNuze's continued growth. In addition to other things, I'll have details shortly of an exciting event VideoNuze is planning in March in New York City that will be a prime opportunity to meet industry colleagues and hear from leading executives.
In the meantime, I wish you a happy and healthy holiday season...see you in January!
Categories: Miscellaneous