Google is finally starting to ramp up the use of its AdSense distribution network to deliver video. As today's NYTimes piece describes, Dow Jones, Conde Nast and others are participating. This follows on previous announcements with MTV, Sony BMG and Warner Music Group. As I said in "7 Broadband Video Trends for 2007", Google is extremely well-positioned to lead the nascent video syndication market by leveraging both AdSense and AdWords. Clearly while the major networks grapple with how to deal with Google/YouTube, other media companies seeking to harness Google's distribution might are moving ahead.