I'm pleased to present the 202nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week we dig into why Smart TVs are going to be increasingly challenged by connected TV devices like Chromecast, Roku, Apple TV and others. As my colleague Jose Alvear wrote yesterday, new IHS research shows relatively low purchase intent for Smart TVs, despite high awareness. Price has emerged as the top driver for consumers, which means inexpensive connected TV devices will become more attractive alternatives for OTT viewing.
This is all part of a larger context for how TVs will be integrated with mobile devices in the home. Colin notes that discovery is best suited to mobile devices, but the critical link to the TV's set-top box is still missing. Some operators like Comcast are fixing this, but for tens of millions of homes the TV remains essentially an island unto itself. This is certain to change in the years ahead as new devices proliferate.
Listen in to learn more!
Click here to listen to the podcast (19 minutes, 15 seconds)
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(Note: Colin and I will both be in LA next week at BroadbandTV Con. If you're attending, send us a note and let's meet up. VideoNuze readers get $75 off registration using the code "VideoNuze.")
Topics: Digitalsmiths, IHS, Podcast