I'm pleased to present the 260th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we dig into whether Sling TV's linear-only model can work. I believe Dish and Sling TV deserve a lot of credit for trying to innovate the pay-TV experience, and in certain key respects like the sign-up process, pricing and slimmer bundles, Sling TV distinguishes itself.
But, as I wrote yesterday, Sling TV's linear-only viewing model seems completely misaligned for its broadband-only millennial target audience. Well-loved features like VOD, DVR, binge-viewing and ad-skipping are missing from Sling TV. Using Sling TV (regardless of its availability on connected and mobile devices) feels like a throwback to 5+ years ago.
Colin is slightly more sanguine about Sling TV, though he too believes it's not a fit for millennials. Rather, he thinks there could be a small market for it among existing pay-TV subscribers (of course something Sling TV is loath to do).
It's quite possible that today's Sling TV is just a gen one version and key on-demand/DVR features will be added. These are critical for Sling TV to succeed.
Listen in to learn more!
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Categories: Podcasts, Startups
Topics: Dish Network, Podcast, Sling TV