I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 122nd edition of the VideoNuze Report podcast, for Feb. 24, 2012. In this week's podcast we evaluate Comcast's new subscription video-on-demand service, Xfinity Streampix. Despite many of the headlines this week characterizing Streampix as a "Netflix-killer," neither Colin nor I see it that way (at least for now).

However, we don't necessarily agree on what Streampix's real purpose is. Colin sees it as more of an upsell premium product for Comcast to help drive up its ARPU, while expanding its TV Everywhere capabilities. On the other hand, I see Streampix as helping give Comcast greater packaging and pricing flexibility in order to address existing and prospective subscribers for whom the typical multichannel bundle might not fit.

In truth, Streampix is probably both. But for now, given its paucity of content, we agree that it's unlikely to get a whole lot of traction anyway. That may be ok, as I continue to see it as really more of a placeholder than anything else. Whether it becomes more over time, ultimately challenging Netflix and others, is yet to be seen.

Listen in to learn more!

Click here to listen to the podcast (15 minutes, 36 seconds)


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(apologies in advance, the connection quality wavers toward the end of the podcast)