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VideoNuze Report Podcast #71 - Aug. 6, 2010
Daisy Whitney and I are pleased to present the 71st edition of the VideoNuze Report podcast, for August 6, 2010.
In this week's podcast, Daisy and I first review BrightRoll's new BrightRoll Exchange or "BRX," a self-service online video ad buying platform. As I wrote on Wed, BRX's goal is to enable large-scale, online video ad buying, addressing some of the inefficiencies in the market today. BrightRoll is looking at how the display ad market evolved as a precedent that suggests owning an exchange is highly strategic. Daisy and I discuss the details and pros and cons of the move.
Then we transition to talk about "augmented reality" digital marketing campaigns, which Daisy featured on this week's New Media Minute. These are mobile apps, which when used, create additional visual elements in physical products. One example is from Ben & Jerry's ice cream, which has enhanced certain containers with 3D elements like flying chickens and New York City skyscrapers, viewable through the app. Another is from Audi, which created a car calendar where the cars themselves are only visible when using the app. We debate whether these are gimmicks or if they have real strategic value. Daisy concludes they are most relevant for existing, loyal customers. Listen in to learn more.
Click here to listen to the podcast (15 minutes, 44 seconds)
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