-
VideoNuze Report Podcast #79 - Oct. 29, 2010
I'm pleased to present the 79th edition of the VideoNuze Report podcast, for October 29, 2010. This week Daisy Whitney is taking a break and stepping into her big shoes is long-time listener Harold Geller. Harold is the SVP of Cross-Industry Workflow at the 4A's (American Association of Ad Agencies) and Managing Director of Ad-ID LLC, a joint venture between the 4A's and the ANA (Association of National Advertisers). He's also a 1-man roving researcher on connected devices and consumers' viewing preferences.
Harold first walks us through how the online video advertising supply change is being streamlined, with processes being put in place to provide improved asset tracking and scaleability. Ad-ID itself has already attracted 700 advertisers to work with it to exchange data more effectively. Though I haven't tracked this closely, Harold does an excellent job of explaining it and comparing it to UPC codes as a integral tool for helping scale online video advertising.
Then we segue to discuss some of Harold's informal research about connected devices and consumers' reactions. His research at Best Buy is by no means statistically significant, but it does provide some interesting insight into how consumers may be thinking about over-the-top content and devices.
Click here to listen to the podcast (19 minutes, 40 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!
