Why Wait? Register Early for Nov. 30th VideoSchmooze and Win a Roku

Early-bird discounted registration is open for the next VideoSchmooze: Online Video Leadership Forum, on Wednesday morning, Nov. 30th and to give you a little extra incentive to register now, everyone who takes advantage of the offer will be entered to win a Roku player (which by then will also be capable of playing HBO GO). This is the 8th VideoSchmooze  and it will be an action-packed morning of learning and networking with industry leaders from 7:30am-11am at the Harvard Club of NYC.

After breakfast, the program will begin with Eric Kessler, co-president of HBO, discussing HBO GO, the network's TV Everywhere app. Eric will provide an update on key usage metrics and what's in store for 2012. Following his remarks I'll do an informal fireside chat with Eric where we'll discuss topics such as over-the-top competition, TV Everywhere's status, Netflix's recent stumbles and how HBO's future strategy, before opening up to audience Q&A.


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Following Eric's session, we'll have two panel discussions, "Online Video Advertising: Opportunities and Challenges for 2012" and "Delivering Value for the Multi-Platform Consumer." The advertising panel will include Tracey Scheppach (SVP, Innovations Director, VivaKi, Starcom Mediavest Group who has driven industry innovations such as the ASq video ad format), Suzie Reider (head of ad sales for YouTube and Google Display) and Brent Horowitz (VP, Business Development, FreeWheel, a video ad technology provider). Bill Lederer (CEO, Kantar Video) will moderate this session.

The Multi-Platform panel will include Marc DeBevoise (SVP/GM, CBS Interactive's entertainment division), Marcien Jenckes (SVP/GM Video Services, Comcast Cable) and Jan Steenkamp (VP, Business Development and Sales, Irdeto, a provider of security solutions for premium video) who will focus on how content providers and distributors are adapting themselves to successfully meet new consumer expectations. This discussion will include topics such as the role of connected and mobile devices, social media, business models, analytics and video discovery, among others. I'll moderate this session.

In addition, Tremor Video will do a short presentation and demo of its new "Video Hub" product, which gives brands, agencies and publishers unparalleled insights into campaign performance.

The program will offer attendees valuable insights into all areas of online video's surging growth. VideoSchmooze is a must-attend event for executives responsible for their companies' online video efforts who need to stay on the cutting edge. The morning will also include lots of networking time. Lead sponsors for this VideoSchmooze include Irdeto, Tremor Video and FreeWheel, and supporting sponsors include Akamai Technologies, Innovid, One Touch Intelligence and TidalTV.

I look forward to seeing you on Nov. 30th!

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Categories: Events

Topics: VideoSchmooze