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Digitalsmiths Acquires Gotuit in Bid to Become Video Metadata Powerhouse
Video metadata solution provider Digitalsmiths has acquired Gotuit Media, another player in the video metadata space. Digitalsmiths' CEO Ben Weinberger explained to me over the weekend that the combined company will have the most comprehensive solution for video indexing and metadata management/monetization for multi-platform distribution of various content types. To date Digitalsmiths has been mainly focused on library TV and movie content while Gotuit has concentrated on live sports and news.
Metadata is crucial to online and mobile video because it's what enables search, recommendations and higher-value monetization. It's especially important given the proliferation of short-form clips created out of longer-form content which need to be indexed and easily searchable. Accurate metadata is hard to produce and Digitalsmiths and Gotuit have used different approaches that will be complimentary as part of the new solution. Ben said that the goal is to introduce the comprehensive solution to each customer set to deepen existing relationships, while developing new opportunities based on the comprehensive approach.
Categories: Deals & Financings, Technology
Topics: Digitalsmiths, Gotuit Media
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