Mommy Bloggers, Meet Ad-Supported Video
DECA syndicating content targeted at female audiences
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It’s a simple equation. Women make a household’s day-to-day buying decisions, and they’re increasingly trading Days of Our Lives for Dooce.com. The migration explains the rise of female blogger ad networks like BlogHer, which offers advertisers reviews and display sponsorships—and, as of this morning, the rise of a new video ad network.
BlogHer is partnering with digital media company DECA on the latter's launch of Her Channel, an online video syndication network focused on women’s content. It will offer advertisers 15- and 30-second pre-roll. Besides BlogHer, Her Channel will also debut with 200 syndication partners.
DECA's platform delivers videos from its content library via a widget, a media bar, or a customized page, all of which can be embedded into any blogging platform.
