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Virtual ads can lead to in-person sales. Or at least, that’s what Tremor Video and PointRoll are hoping happens with its new partnership, announced today. The video ad company and the marketing services company have joined creative and technological forces to deliver locally targeted ads for Ford vehicles.
The ads use Tremor’s platform and distribution channels, with creative work from PointRoll. After viewing a 15-second in-stream video spot for Ford, a final frame directs users to the websites of local Ford dealerships. “PointRoll brings creative that’s developed for local marketing solutions. And our platform and technology delivers the local video at scale,” said Jason Krebs, chief media officer at Tremor.
