We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.
The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff.
Indeed, the tech-centric publication is looking to take native advertising to another level by bringing creative in-house with its Vox Studios team. The unit offers TV-quality pre-roll ads for brands like Ford, which sponsored The Verge's coverage of the Consumer Electronics Show a few weeks ago.
Vox Media CEO Jim Bankoff said that for the new native video ad offering, the company provides brands with access to all the same technology the company's editorial staff uses, hopefully providing them with the tools to build a better content experience.
