We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.
ESPN is known for keeping sports fans on the edge of their seats with football, basketball and hockey coverage. But what about poker? This week’s top spot in the Adweek/VidIQ top ten branded video chart comes from a dramatic YouTube clip that the sports broadcaster uploaded from the World Series of Poker.
The three-minute video follows players Connor Drinan and Cary Katz (who each paid $1 million to participate) during the final minutes of last week’s tournament. The video catches the competitors trash talking while the announcer tries to jump into the conversation by saying things like, "This is getting serious for Drinan" in the background.