ESPN Proves That Even Poker Videos Can Go Viral

ESPN Proves That Even Poker Videos Can Go Viral

This card game just got real

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.

ESPN is known for keeping sports fans on the edge of their seats with football, basketball and hockey coverage. But what about poker? This week’s top spot in the Adweek/VidIQ top ten branded video chart comes from a dramatic YouTube clip that the sports broadcaster uploaded from the World Series of Poker.

The three-minute video follows players Connor Drinan and Cary Katz (who each paid $1 million to participate) during the final minutes of last week’s tournament. The video catches the competitors trash talking while the announcer tries to jump into the conversation by saying things like, "This is getting serious for Drinan" in the background.

Subscribe to keep reading

Subscribe now for unlimited access to exclusive insider reporting, events and more.