We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.
Based on data from NBC and aggregated stats from more than 6,000 websites, MediaRadar is evaluating the kinds of placements Summer Olympics advertisers are buying across TV and digital mediums. Exact dollar figures are not available, but the tech company's thorough methodology (find a full explanation at the bottom of this page) suggests this is an accurate glimpse into brands' spending activity.
Here are a handful of key takeaways from the research, which looked at TV, display, native, digital and mobile ads (but not radio or billboards) from the past week.
- DirecTV, Progressive Insurance, Chrysler and Geico had the greatest number of TV spots during the opening weekend of the Olympics.
