Last month, AT&T filed several trademark applications for “Verge TV,” which suggests the company may be working on a new streaming television service that has a really great name. Seriously, we think “Verge TV” sounds like a great idea. Please check out our YouTube channel. And our existing trademark for The Verge.
AT&T tries to trademark ‘Verge TV’ as if we’re going to let them get away with it
Nah, we’ll keep it
T.C. Sottek is executive editor who has obsessed over headlines and internet speeds since 2011. He previously worked as an advocate for the National Park System.
If it’s not just a re-brand, Verge TV would be AT&T’s third streaming TV service, following DirecTV Now and the launch of WatchTV in 2018. A few days before filing the trademark, we noted that AT&T plans to bully its way to streaming domination, and a flurry of new streaming services could be part of that plan. We just didn’t know that bullying would feel so personal.
Unfortunately, AT&T, we simply can’t let you have The Verge — if only because being a brand that people love and trust wouldn’t make sense to your customers. Why not try “Go90” instead? We hear it’s available.
