Nielsen Advanced Audience is a suite of tools that offers media buyers the ability to optimize their placements by identifying specific audience segments such as “new parents” or “first-time car buyers” as well as forecasting and post-campaign measurement features.

The agreement marks the first time Nielsen Advanced Audience Solution will be used by a scaled media buyer—Horizon Media clients include household brands such as Corona and Geico—with the aim of better proving ROI on television ad spend.

It also means Horizon Media can use Nielsen Advanced Audience’s forecasting tool to understand available linear TV ad impressions up to a year in advance across all national networks.

Michele