We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.
Ahead of Disney+’s debut a year ago, executives told investors the service would have between 60 million and 90 million paid subscribers globally in five years. As of Oct. 3, the service had cleared 73 million subscribers—easily surpassing those five-year expectations before even debuting in Latin America this week—and new data from Morning Consult Brand Intelligence shows just how essential the service has become among viewers in the U.S.
New data from the global data intelligence company released Thursday found that nearly half of millennial parents use Disney+ at least once a week, showing the resilience of the streamer among households with children, which was long expected to provide some of the biggest initial bump in growth as the service rolled out.
But
