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Snap Inc. extended its content deals with three media giants: Disney Media and Entertainment Distribution, NBCUniversal and ViacomCBS.
The company said in a blog post Thursday, “The three companies will continue their collaboration with Snap through extended agreements to provide their current shows on Discover and individually plan to bring more shows to Snap in the future. These renewals are a strong validation that Discover continues to be an incredibly important platform for some of the biggest consumer media brands in the world, and these agreements affirm their long-term confidence in Snap and our ability to deliver meaningful outcomes to drive reach, relevance and revenue.”
Snapchatters have access to Disney fare on Discover from its properties including ABC News and ESPN, with more to be added, and Snap said ESPN reached more than 26 million Snapchatters during this past football season.
Shows currently available are: College GameDay, ESPN College GameDay All Access, ESPN MMA Show, Hoop Streams, Localish, Marvel Becoming, SC Now, SportsCenter on Snap, Undefeated on the Yard and What Would You Do.
NBCU reached 74 million Snapchatters across 20 shows in 2021, expanding its Stories content to include more fare from Bravo, NBC and other NBCU-owned networks, including Peacock.
Episodes of new shows will also be added to Discover that have not previously been available via the platform.
Renewed Snap Originals include E! The Rundown and Stay Tuned, and new shows include American Song Pickers and This Is Us, as well as a further commitment of syndicated episodes of CNBC Make It, Saturday Night Live and Weekend Update.
And Snap and ViacomCBS expanded their Stories content offerings to include content from AwesomenessTV, CBS, CMT, MTV, Paramount+ and VH1, as well as episodes of new shows that were not previously distributed on Discover.
Snap said ViacomCBS reached 57 million unique viewers across 34 Shows on Snapchat last year.
Renewals include The Daily Show with Trevor Noah, Key and Peele, MTV Presents and Wild N’ Out, while new shows include AwesomenessTV’s Next Influencer, Bar Rescue, The Challenge, Cribs, Dallas Cowboy Cheerleaders: Making the Team and Jersey Shore.
Snap wrote in its blog post, “Since joining Discover, these companies have amassed huge and loyal audiences on Snapchat, and we’re thrilled that more of their shows will be available to our community. Over 100 million Snapchatters watch entertainment content on Discover each month. We can’t wait for you to engage with your favorite brands and shows on Snapchat.”
