Editor’s Picks Social Media Seizing the Social Moment on X Is a Dangerous Game for Brands By Robert Klara Politics White House Easter Egg Roll Presented With Corporate Sponsorship By Mark Mwachiro BRANDSHARE How Scenario Planning Helps Advertisers Navigate Economic Uncertainty Keen Retail Media Networks 3 Ways Meta Is Going After Retail Media Budgets By Kathryn Lundstrom Platforms DOJ Accuses Google of Using Search Monopoly Tactics To Push AI Product Gemini By Trishla Ostwal BRANDSHARE FROM GENIUS MONKEY ROAS Is Failing You—Here’s the Metric That Will Fix It Leadership Voices ERIC DANETZ JORDAN SHLACHTER SHELLEY ZALIS JESSICA SIBLEY Magazine Media Plan of the Year Media Plan of the Year: 24 Campaigns That Cut Through the Noise By Aleda Stam Agency All Stars Presenting ADWEEK’s Inaugural Agency All-Stars By Adweek Staff Perspective It Started With One Beer, but Samuel Adams Is So Much More By Eva Kis Off the Clock This CCO Has Surfed 6 Continents and Even Makes the Surfboards By Eva Kis The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New
