This week Antenna’s Co-Founder and CEO Jonathan Carson joins us for an exclusive interview to discuss the firm’s top streaming insights from 2024. Antenna’s research has become a go-to source of data for executives from around the industry. 

In the interview we dive into a number of findings, including the shift in subscriber growth from paid to ad-supported streaming services, how sports and live events provided the top subscriber acquisition moments in 2024, the role of sports in driving virtual pay-TV operators’ growth and  which promotions worked best for new sign-ups.

Listen to the podcast to learn more (35 minutes, 40 seconds)

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The media and entertainment industry was abuzz with excitement over generative AI in 2023. Companies, driven by curiosity and a sense of urgency, began experimenting with this new technology, exploring its potential to disrupt the industry and transform themselves. This period of exploration and innovation quickly yielded tangible results, and by 2024, many companies successfully implemented AI solutions with measurable ROI and turned the AI conversation from “if” to “when”.