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VideoNuze Podcast #260 - Will Sling TV's Linear-Only Model Work?
I'm pleased to present the 260th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we dig into whether Sling TV's linear-only model can work. I believe Dish and Sling TV deserve a lot of credit for trying to innovate the pay-TV experience, and in certain key respects like the sign-up process, pricing and slimmer bundles, Sling TV distinguishes itself.
But, as I wrote yesterday, Sling TV's linear-only viewing model seems completely misaligned for its broadband-only millennial target audience. Well-loved features like VOD, DVR, binge-viewing and ad-skipping are missing from Sling TV. Using Sling TV (regardless of its availability on connected and mobile devices) feels like a throwback to 5+ years ago.
Colin is slightly more sanguine about Sling TV, though he too believes it's not a fit for millennials. Rather, he thinks there could be a small market for it among existing pay-TV subscribers (of course something Sling TV is loath to do).
It's quite possible that today's Sling TV is just a gen one version and key on-demand/DVR features will be added. These are critical for Sling TV to succeed.
Listen in to learn more!
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Topics: Dish Network, Podcast, Sling TV