Recently on Videonuze
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VideoNuze Podcast #184 - The Cloud's Impact on Video Delivery
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The Art and Science of Audience Targeting [AD SUMMIT VIDEO]
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Complimentary Webinar: Social Media and Second-Screen TV - June 19th
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LiveRail Unveils New Features Including Nielsen OCR Integration and Mobile RTB
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Comcast's New X2 Platform Brings 3 Key Innovations
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Report: Multiscreen Ad Campaigns Dominate, Measurement is Top Challenge
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Complimentary Webinar: Social Media and Second-Screen TV - June 19th
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Digitalsmiths Offers One-Stop Shop for Video Metadata
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ActiveVideo Moves UI to the Cloud to Unify Guide Experiences
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VideoNuze Podcast #183 - Device Fragmentation and Video Advertising
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Analysis for 'Devices'
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Complimentary Webinar: Social Media and Second-Screen TV - June 19th
Next Wednesday, June 19th, I'll be hosting a complimentary webinar focused on the impact of social media and second-screens on TV experiences. By now, anyone involved in the TV industry is well aware that the content itself is one part of the overall viewing experience; for a growing group of viewers the social aspect that surrounds it has become equally important. Still, social is a relatively new phenomenon for TV and much is not yet understood.
In this webinar, Michael Greeson, founder of The Diffusion Group, will share social insights from his firm's recent survey of 1,000 broadband users/TV viewers. TDG will also provide registrants with a complimentary copy of its accompanying report, a $1,500 value. Then, Kevin Wyatt, director of business development for Rovi, will explain how the company's entertainment-related social media can be incorporated into TV apps. There will be plenty of time for Q&A.
Register now!Categories: Devices, Social Media, Webinars
Topics: Rovi, The Diffusion Group
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Comcast's New X2 Platform Brings 3 Key Innovations
At the Cable Show yesterday, Comcast's CEO Brian Roberts showed off "X2," the latest generation of its cloud-based X1 entertainment platform. Beyond a slew of UI improvements, X2 offers at least three things that are very important and I believe, indicative of key future trends in video delivery: cloud-based DVR, an inexpensive IP set-top box and a unified cross-platform experience.
Categories: Cable TV Operators, Devices, Technology
Topics: Comcast
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Report: Multiscreen Ad Campaigns Dominate, Measurement is Top Challenge
A new report from video ad solution provider Mixpo has found that 78% of ad agencies ran multiscreen campaigns on behalf of their clients in 2012 and 90% expect to do so in 2013. In addition, 81% of media companies ran multiscreen campaigns in 2012 and 96% plan to do so in 2013. The report is based on surveys and interviews with 300 industry executives at agencies, media companies, and ad tech providers.
Categories: Advertising, Devices, Research
Topics: Mixpo
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Complimentary Webinar: Social Media and Second-Screen TV - June 19th
Please join me for a complimentary webinar on the impact of social media and second-screens on TV experiences. In this webinar, which I'll moderate, Michael Greeson, founder of The Diffusion Group, will share detailed findings from his firm's recent survey of 1,000 broadband users/TV viewers. TDG will also provide registrants with a complimentary copy of the accompanying report, a $1,500 value.
In addition, Kevin Wyatt, director of business development for Rovi, will explain how it enables entertainment-related social media to be seamlessly incorporated into apps, with supporting examples. There will be ample time for Q&A.
Register now!Categories: Devices, Social Media, Webinars
Topics: Rovi, The Diffusion Group
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VideoNuze Podcast #183 - Device Fragmentation and Video Advertising
(Note: this week has been a juggling act with Tuesday's Online Video Ad Summit, but VideoNuze will be back to its regular editorial schedule next week.)
I'm pleased to present the 183rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week I share very brief reactions to the Video Ad Summit, which was a big success. We had 45 speakers on 14 sessions and 550+ industry executives registered. Pictures and session videos will be posted over the next couple of weeks.
Colin moderated a terrific session, "Anywhere TV: How Devices are Driving an Explosion in Video Advertising," and he shares his takeaways and we discuss the challenges that the fragmented device landscape presents to content providers and advertisers. We also discuss a couple of interesting solutions that are bubbling up, which we'll get into in more detail next week.
Listen in to learn more!
Click here to listen to the podcast (17 minutes, 56 seconds)
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Advertising, Devices, Podcasts
Topics: Podcast
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VideoNuze Podcast #182 - Cisco's Global Video Forecast; BlackArrow Linear
I'm pleased to present the 182nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Apologies in advance for audio quality this week as Colin was dialing in from a London hotel room and his audio level is low.
In today's podcast Colin leads off by sharing key takeaways from Cisco's latest Visual Networking Index (VNI) that was released this week. Cisco has been forecasting strong online and mobile video growth for years and this version continued the trend. Colin also wrote about it here.
Then we move on to discussing BlackArrow Linear, a new product announced yesterday that enables pay-TV operators to dynamically inserts ads into live and linear video viewed on devices. Colin and I agree that it should move the TV Everywhere ball forward, helping programmers monetize better and therefore help catalyze broader video distribution.
Listen in to learn more!
Click here to listen to the podcast (16 minutes, 54 seconds)
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Advertising, Cable TV Operators, Devices, Podcasts, Research
Topics: BlackArrow, Cisco
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Net2TV's Portico to Launch on Roku; Ad Insertion Enabled
Net2TV is announcing this morning that its Portico service will be available on Roku in June and that it is enabling dynamic ad insertion. Portico, which I last wrote about here, curates and packages short-form content into longer-form, TV-style programs, for viewing on connected TVs. Portico uses the ActiveVideo CloudTV platform with a thin client, which means it can be deployed and updated quickly on connected devices.
Categories: Advertising, Devices, Startups
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VideoNuze Podcast #181 - Xbox One's TV Integration Comes Up Short
I'm pleased to present the 181st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we discuss the newly-unveiled Xbox One and its TV integration.
As I wrote earlier this week, Xbox One is very slick, but because it's not tightly integrated with pay-TV set-tops, it can't access on-demand and DVR programming. That means even with an Xbox One, complexity will remain in the living room. Colin notes that even the original Google TV box had better integration (with Dish TV, although it was sub-optimal), and it still failed.
That leads Colin to believe that Xbox One will succeed as a gaming device, but he's skeptical that it will have broad appeal outside that community due to its high price and competitive options from Roku and others. I agree; though Xbox One clearly improves the live TV viewing experience, given today's changing viewer behaviors toward on-demand, it is far from being the "ultimate all-in-one home entertainment system" Microsoft says it is.
Listen in to learn more!
Click here to listen to the podcast (16 minutes, 46 seconds)
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today! -
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Xbox One: Very Pretty Face, But No Fundamental TV Disruption
Yesterday Microsoft introduced its long-awaited new Xbox console, dubbed "Xbox One" and positioned as a "the ultimate all-in-one home entertainment system."
Watching company executives demo Xbox One, it was immediately apparent how slick the device's gesture and voice controls are, particularly for navigating live TV and other features. For many buyers, these - along with Xbox One's gaming-related advances will be very compelling.
But for those looking for a living room device that supports their on-demand oriented viewing, interest in niche specialized programming, affinity toward mobile interfaces/apps, or all of the above, Xbox One doesn't appear to break any new ground. In this sense, Xbox One is less about being a disruptor of today's TV ecosystem than about improving its use.Categories: Devices
Topics: Xbox One
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ABC Introduces Live Streaming as TV Everywhere's Grip on Broadcast TV Tightens
ABC will enable live-streaming of its programs through its iOS app, moving beyond an on-demand only programming model for the first time. The "Watch ABC" live feature will no doubt please a subset of the people who have downloaded the ABC app 10 million times to date and who still value live viewing. But Watch ABC will also likely puzzle and irk some users when they discover they must be authenticated as a pay-TV subscriber in order to access the live stream.
In fact, requiring authentication for Watch ABC is just the latest evidence of TV Everywhere's tightening grip on broadcast TV. Another recent example was NBC making large portions of last summer's Olympics available only to authenticated pay-TV subscribers. In addition, Fox has maintained an 8-day exclusive window for pay-TV subscribers for almost 2 years.Categories: Broadcasters, Devices, Mobile Video, TV Everywhere
Topics: ABC, TV Everywhere
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Video Apps, Devices, and Fragmentation: How to Navigate the Maze
Following is a contributed post by Frank Sinton who is the CEO and founder of Beachfront Media, a video solutions platform for publishers, advertisers, and enterprises. Previously, he worked for Sony Pictures Entertainment as executive director of architecture.
Video Apps, Devices, and Fragmentation: How to Navigate the Maze
by Frank Sinton
Fragmentation has long been an issue in the mobile industry. Even with the advent of the smartphone era, it’s still a problem. Take these stats from a recent report by app analytics company Flurry:
"Suppose you’re an app developer who wants to ensure that your app is optimized to function well on 80% of the individual connected devices currently in use (e.g., my iPad, your Windows phone). How many different device models (e.g., Kindle Fire HD 8.9" Wi-Fi, Galaxy S III) do you think you need to support? 156. Maybe you’re okay with having your app optimized for only 60% of active devices. That still means that you need to support 37 different devices. Even getting to 50% means supporting 18 devices, as shown below. If you’re a large or particularly thorough app developer, reaching 90% of active devices will require supporting 331 different models."Categories: Devices, Mobile Video, Technology
Topics: Beachfront Builder
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Final Reminder: "Sizing Up the Apple TV Opportunity" Webinar is Tomorrow
No April Fool's joke: this is the final reminder that tomorrow (Tuesday) I'll be doing a complimentary video webinar, "Sizing Up the Apple TV Opportunity," with Brightcove's Executive Chairman Jeremy Allaire at 1:30pm ET.
The hottest rumor in the video industry is that Apple will launch a TV and/or TV-like device (beyond the current Apple TV puck). But beyond the hype and speculation, Jeremy and I both believe there's compelling strategic logic; a device that is properly conceived could well be a game-changer with wide-ranging consequences. In this webinar we'll dive into the details, and leave plenty of time for audience Q&A. We don't have any agenda or inside knowledge; we just thought it would be fun and timely to share thoughts and have a discussion on this topic.
For anyone whose business would be impacted by an Apple television/device, it should be well worth your time.
Complimentary registration here
Follow the discussion and submit questions via Twitter at #SizingUpAppleTVTopics: Apple TV
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Ooyala Debuts New Discovery, Hook and XTV Connect Features to Make Video More Pervasive
Video management platform provider Ooyala is introducing several new features today to make online and mobile video more accessible and pervasive across devices. The new features include Hook (a mobile video playback app for Android), XTV Connect (to bridge mobile video to any connected TV) and Ooyala Discovery Guide (to create live/VOD program guides). Below I describe each in more detail and explain their respective importance.
Categories: Devices, Mobile Video, Technology
Topics: Ooyala
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Reminder: Sizing Up the Apple TV Opportunity Video Webinar on April 2nd
A reminder that on Tuesday, April 2nd, Brightcove Chairman & CEO Jeremy Allaire and I are going to present a complimentary video webinar, "Sizing Up the Apple TV Opportunity."
There have been infinite rumors about the idea of Apple launching its own television or "television-like" device (beyond the current Apple TV). In the webinar, Jeremy and I are going to delve into the details of why Apple might launch this type of product, what features and benefits it might actually have, how it would differentiate from competitors' products, how it might affect the ecosystem, and what challenges Apple would face trying to make it successful.
Though we both believe an Apple TV device could be a game-changer, the webinar will be "hype-free" and focused on the logic of this product. We have no particular agenda other than to try shedding some light on this topic. For anyone in the ecosystem who would be impacted by an Apple television/device, it promises to be an engaging, worthwhile session.
Complimentary registration here
Follow the discussion and submit questions via Twitter at #SizingUpAppleTVTopics: Apple TV
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thePlatform Powering BT's Video Services As IP and the Cloud Converge Pay-TV and OTT
It wasn't that long ago when the back-end delivery systems for traditional pay-TV services and those for over-the-top video services were quite distinct. Ditto for the in-home set-top devices that viewers use to receive these disparate video services. But as pay-TV operators continue to standardize on IP, the cloud becomes ever more pervasive and devices more powerful, those distinctions are melting away.
The latest example comes this morning from the UK, where thePlatform, a U.S.-based Comcast subsidiary, has announced that its mpx video management system is now powering key elements of BT's actual TV services, BT Vision and YouView from BT. According to thePlatform, mpx is supporting BT's video workflow, coordinating playback data with recommendations engines and enforcing video rights for subscribers. mpx has been integrated with BT's existing systems for content delivery, set-top boxes and user experience.Categories: Devices, International, Technology, TV Everywhere
Topics: BT, thePlatform, TV Everywhere
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Sizing Up the Apple TV Opportunity: A Complimentary Video Webinar on April 2nd
I'm delighted to announce that Brightcove Chairman & CEO Jeremy Allaire and I are going to present a complimentary video webinar, "Sizing Up the Apple TV Opportunity," on Tuesday, April 2nd at 1:30pm ET.
The prospect of Apple launching its own television or "television-like" device (beyond the current Apple TV) has been one of the hottest rumors in the video industry. But while there has been lots of hype around it, there's been little strategic discussion of why Apple might launch this type of product, what features and benefits it might actually have, how it would differentiate from competitors' products, how it might affect the ecosystem, or what challenges Apple would face trying to make it successful. Our one-hour webinar will focus on exactly these types of questions.
Jeremy and I have both written extensively about the prospects for an Apple television/device and (examples here, here, here) and we believe that like so many previous Apple products, if the device is properly conceived, it could well represent a game-changer with profound industry impact. That said, the webinar will be a "hype-free" zone where we'll rationally delve into the details, while also providing ample time for Q&A. There are no agendas at work; Jeremy and I merely thought it would be timely to try shedding some light on this topic. For anyone in the ecosystem who would be impacted by an Apple television/device, it promises to be an engaging, worthwhile session.
Complimentary registration here
Follow the discussion and submit questions via Twitter at #SizingUpAppleTVTopics: Apple TV
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Roku's Rosenberg: "Pro-Content Provider Strategy" Has Been Big Differentiator [VIDEO]
With over 700 content partners in its channel store, Roku has built out the most extensive set of content choices of any of the over-the-top devices.
And in a recent interview at NATPE, Scott Rosenberg, Roku's VP, Business Development, Content and Services, explains that's because the company has "very deliberately operated with a pro-content provider strategy" and prides itself on being easy to work with, allowing content providers to use the same standard technologies they use on the web and offering favorable economics. Scott contrasts this with the approach other OTT devices have taken.Categories: Devices
Topics: Roku
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VideoNuze Podcast #169 - More on Cablevision vs. Viacom; FOX NOW Syndicates Second Screen Content
I'm pleased to present the 169th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. First up today, we review the latest video industry litigation, Cablevision vs. Viacom. We mostly agree that major industry change is unlikely to occur due to the litigation, but rather, over time, the expense of pay-TV and appeal of OTT alternatives will drive changes in consumer choices, which in turn is what will change the pay-TV industry's dynamics.
Speaking of changing dynamics, it's no secret that live TV viewing is under huge pressure as viewers turn to on-demand choices and DVR usage. To help reverse things, Colin discusses an interesting new initiative announced this week by Fox and Watchwith. Fox will be syndicating its FOX NOW "sync-to-broadcast" second screen companion content via Watchwith to numerous network partners such as Shazam, Viggle, ConnecTV and NextGuide, helping drive higher usage and monetization. As Colin wrote earlier this week, it's a clever way of proliferating FOX NOW content and improving the live experience.
Listen in to learn more!
Click here to listen to the podcast (19 minutes, 21 seconds)
Click here for previous podcasts
The VideoNuze podcast is available in iTunes...subscribe today!Categories: Broadcasters, Cable Networks, Cable TV Operators, Devices, Podcasts
Topics: Cablevision, FOX, Viacom, Watchwith
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Survey: Under 2% of Pay-TV Subscribers Are Using Their Providers' Tablet Video Apps
Note: I'm pleased to post the latest from Stewart Schley, VideoNuze's newest contributor.
Survey: Under 2% of Pay-TV Subscribers Are Using Their Providers' Tablet Video Apps
by Stewart Schley
Digitalsmiths’ Q1 2013 Video Discovery Trends Report is out, and one of the key findings is that less than 2% of pay-TV subscribers use their providers' tablet video apps. The online survey of 1,800-plus adults shows how far the pay-TV industry has to go before their tablet video apps influence TV watching.
Of the roughly one-third of respondents who said they have tablets, 60% said they haven’t downloaded their pay-TV provider’s app, and another 14% aren’t aware such an app even is available. Of the 26% of tablet owners who have downloaded pay-TV provider's apps, only 18% said they actually use them. That means for every 100 pay-TV subscribers, under 2% of them ever fire up their provider's video app.Topics: Digitalsmiths
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Ooyala 2012 Video Index: Tablet-Based Viewing Times Continue to Rise
Note: Today I'm pleased to welcome VideoNuze's latest contributor, Stewart Schley. Stewart has been writing about media and telecommunications subjects for more than 20 years for publishers including CED magazine, Multichannel News, Paul Kagan Associates and One Touch Intelligence.
Ooyala 2012 Video Index: Tablet-Based Viewing Times Continue to Rise
by Stewart Schley
Video’s leap to tablets continues to impress, and not just when it comes to short-form content. Ooyala’s new Global Video Index 2012 illuminates a rising role for tablets in playing long-form content. Ooyala's data shows that in Q4 '12, 63% of total viewing time on tablets was for videos longer than 10 minutes, up from 46% in Q1 '12. Nearly one-third of time spent watching videos on tablets in Q4 ’12 was for those an hour or longer.
The numbers suggest users are becoming increasingly comfortable watching full-length TV shows, movies and other long-form content on tablets, a finding that has implications for television networks and other content providers that want to extend their viewership to the small screen. Among playback devices Ooyala tracks, only connected TVs and game consoles had a higher percentage of long-form video viewing (81.7%) in Q4. PCs clocked in at 57%, and smartphones at 43.6%.
Topics: Ooyala
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