Akamai Rolls Out UltraViolet, Security, Delivery Upgrades for Streaming Video

Akamai has rolled out new capabilities as part of its "Intelligent Platform" for UltraViolet, security and delivery to reduce the complexities for content providers of streaming video in a multi-device world:

1. UltraViolet solution
Akamai is positioning itself as an intelligent bridge in the UltraViolet ecosystem, between content providers, retailers and consumers. Akamai's UltraViolet solution provides a simplified workflow that allows entitlement across multiple devices and business models. Studios can upload files and have them encoded into appropriate formats and enabled with security. Entitlements are managed within the Akamai network, so that as consumers request the same titles for multiple devices and even from multiple sites, they are granted appropriate access.

Studios are in the early stages of deploying UltraViolet, but given the complexity involved, as well as the high stakes for replacing the DVD sell-through model, comprehensive solutions are going to be critical to UltraViolet's acceptance. Akamai said that it is already supporting multiple customers with existing UltraViolet implementations, with others forthcoming.

2. Secure HD introduction
Akamai is introducing a new security framework, called SecureHD, a cloud-based solution which includes four components: token authorization, player verification, media encryption and content targeting. SecureHD can be used for either live or on-demand streaming, and also leverages each device's own particular security features. SecureHD was internally developed, but Akamai said down the road it will also support 3rd-party security solutions and will look to partner to augment its offering.

3. Support for Adobe's HTTP Dynamic Streaming (HDS)
Akamai has recently made Adobe's HTTP Dynamic Streaming (HDS) available in its network, in addition to HTTP Live Streaming (HLS), used by Apple, and Microsoft's SmoothHD. All of these adaptive bitrate protocols are becoming more important because as viewers access video across multiple devices and at multiple locations it's a given that the quality of their connection will vary, but still, the user experience cannot be impaired. HDS is available in addition to Adobe's traditional RTMP.

(Note: Akamai is a VideoNuze sponsor)

Categories: Technology

Topics: Akamai