In concert with its Made on YouTube event, YouTube unveiled a slew of innovations aimed at enhancing creators’, viewers’ and advertisers’ experiences. Potentially the most high impact is a revamp of its CTV app which will offer “immersive previews” of creator content, modeled on best practices of SVOD apps like Netflix. Creators will also be able to customize how they categorize and organize their episodes in the app. With CTV accounting for at least 40% of YouTube’s views, optimizing the CTV app is critical.

YouTube also updated a number of relatively new AI-powered tools, including “Dream Screen,” which generates backgrounds in YouTube Shorts and a 6-second clip generator, both using Veo, which is DeepMind’s video AI technology, plus a refreshed Inspiration Tab to help brainstorm new video ideas.

Also new is the launch of Communities which allows engagment within the creator’s channel, pulling into YouTube discussions already happening in other social platforms. The feature builds on commenting, which has long been available in YouTube.

YouTube also confirmed broad availability of Pause ads, long in use by others like Hulu, which are likely to get a strong reception.

Many of the features are described in this post.   

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