Eric Elia, Brightcove's VP, TV Solutions came by the VideoNuze booth at the recent NABShow and explained what he sees as the "third phase of TV transformation." Eric believes companies like Amazon, Netflix, Apple and others are helping make it "OK to put a dollar euro sign in front of content." Brightcove has seen a huge surge of interest from aggregators and content providers in providing paid services.

Eric also shares insight about how cable TV networks are beginning to embrace content distribution via apps, a big change from just a year ago. Eric cites the catalyst for this as the launch of apps from Comcast and Time Warner Cable, which have signaled to networks that it's acceptable to distribute this way, as long as the billing relationship, via authentication, remains intact.

At the NABShow, Brightcove announced its "paywall solution framework" and support for Google's Widevine DRM.  Sample applications for connected TVs. See video below (13 minutes, 35 seconds)