Conviva is Now Optimizing 1 Billion Streams Per Month

Conviva is now optimizing 1 billion video streams per month, as major media companies continue to realize that quality matters both to the user's experience and also to their ability to monetize. For those not familiar with Conviva, its software integrates with video players and allows content providers to gain unprecedented insight into the quality of the video being delivered on a per user basis. Using its algorithms to determine the cause of delivery problems, Conviva's software gives content providers real-time performance visibility and preemptively remedies the issues based on a pre-configured set of policies.

Conviva CEO Darren Feher brought me up to speed on the company's progress in a call earlier this week (related, Darren presented at the ELEVATE conference a few weeks ago, a video is available after the jump). Over 60 major media companies (e.g. Disney, Fox, MLB, HBO, NFL, etc.) are now using Conviva, and Darren reports that viewers of optimized streams watch an average of 40% longer than do those viewing non-optimized streams. More time viewed obviously translates into more ad inventory, and Darren said a few large customers are now seeing an incremental 7-figure ad revenue lift.

In addition to applying its technology to on-demand streams, Conviva has recently expanded its solutions to address the quality of live streams, multi-screen/TV Everywhere deployments and video advertising (which it announced at ELEVATE). Darren noted that the same underlying Conviva technology is being used in all cases, with specific features added for each segment.

With the proliferation of connected devices and users expecting TV-quality experiences, content providers are under more pressure than ever to flawlessly deliver. For example, in my earlier post on HBO GO, I noted that a significant contributor to my perception of HBO GO was the amazing video quality. No doubt this is a commonly-held view, which bodes well for Conviva's value proposition to content providers.

 

Categories: Technology

Topics: Conviva