At the recent SHIFT // Programmatic Video & TV Ad Summit, we had a deep dive session called “Transactions in Transition: Sizing Up the New Possibilities” in which our panel discussed the key changes in transactions/business models for programmatic video and TV. The panel explored the trend in content providers pursuing private marketplaces along with how they’re operationalized, the shift to audience guaranteed models, yield optimization and the pros and cons of header bidding for video ads plus much more.

The session included Jason Barnett (Head of Programmatic, Teads.tv), Dvir Doron (Chief Marketing Officer, Cedato), Erica Schmidt (EVP, Managing Director, North America, Cadreon), Bryan Sherman (VP, Director, Programmatic, Media Technology, Digitas LBi), with Matt Prohaska (CEO and Principal, Prohaska Consulting) moderating.