John Dvorak has a good post at MarketWatch regarding Viacom's take down notice to YouTube. Although he's harsher than I've been in the past ("The company is just clueless about new media"), his general point that this is a control issue is similar to what I said back in November in "Big Media's Most Vexing Challenge".

 

Big media companies need to adjust their copyright control mindsets if they're going to exploit the power of new broadband distribution models. Distinguishing between use of their content that drives new promotion and awareness vs. use of their content that undermines their business models is the key. Just lumping everything into the latter category shows both paranoia and lack of understanding of how the market is shifting.