One of the great visions of online video advertising is the ability to precisely target certain audiences with personalized ads. However, realizing that vision is not so simple given all the variables in play, plus the expense of generating custom creative. This is where Eyeview, a video ad technology provider, believes it has cracked the nut. At the recent VideoNuze 2012 Online Video Advertising Summit, Tal Riesenfeld, Eyeview's co-founder and VP of Business Development, presented on how Eyeview works and gave examples of successful recent campaigns for Mazda, Expedia and Ace Hardware that it has powered. It's a fascinating look at the future of online video advertising.