Kaltura has announced Kaltura OTT TV, a solution integrating pay OTT TV technology from recently acquired Tvinci, with its own video platform. Kaltura OTT TV is targeted to pay-TV operators looking to offer multi-screen OTT services on a paid and/or ad-supported basis.

Kaltura OTT TV supports server-side and native ad insertion for live and VOD content, in-app purchases, DRM, social features including Facebook login and recommendations and an electronic program guide. Each family member can set up an individual profile for personalized service and behavioral tracking across multiple screens.

Kaltura said that yes, the leading pay-TV operator in Israel is using Kaltura OTT TV for its yesGO service. Kaltura OTT TV is available either hosted or in the cloud and can be customized to integrate a pay-TV operator's existing back-end systems.

As I wrote when Kaltura acquired Tvinci, the deal is part of a broader trend of pay-TV operators rolling out IP-based TV Everywhere services that could carry multiple business models and be offered alongside traditional pay-TV services. One of the key challenges in doing so is to maintain positive user experiences that are ultimately enabled by the strength and flexibility of the underlying technology platform. This is the challenge Kaltura OTT TV is addressing.

Kaltura will be demonstrating the new solution at IBC in Amsterdam which starts later this week.