Magnify.net is announcing this morning that 70K publishing, e-commerce and community sites are now using the company's platform to power their video "curation" initiatives. Magnify has been on the front end of this trend, allowing its clients to pull video from around the web and mix it up with their own original video. By doing so Magnify's customers are able to add relevant video to their sites in a cost effective way while serving their customers with a broader set of "curated" content.
Among Magnify's customers include New York Magazine, Rodale's Bicycling.com and Dennis Publishing's The Week. Added to the roster today is Penton Media's EngineeringTV.com which is augmenting videos with additional technical information, pricing and availability for products viewed. Magnify is also announcing this morning a partner network initiative including companies like Akamai, Synaptic Digital, Amazon S3 and others.