Ooyala has released a new HTML5 player aimed at delivering faster video load times on desktop and mobile devices for both on-demand and live streaming with HLS and DASH.

Jonas Flodh, Ooyala’s senior director, global product management, told me that the guiding vision for the new player was flexibility. Ooyala wanted the player to not only load fast, but also offer quick customization, seamless monetization and analytics plug-ins.

Integrations with ad servers include Ooyala Pulse, FreeWheel, Google DFP/IMA and LiveRail. It also supports IAB standards such as VAST 2.0 and 3.0, VMAP and VPAID 1.0 and 2.0. Analytics can be integrated with comScore, Omniture, Google Analytics, Nielsen and NPAW.

The new player is available for customers to migrate to over time, supported by Ooyala’s professional service.