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Ooyala Supporting Monetization of HTML5 Video
Online video platform Ooyala is announcing this morning that its HTML5 video player is now supporting dynamic ad insertion for IAB-standard ads. This
means that content providers using Ooyala's Backlot platform will be able to monetize video consumed by iPads and iPhones.
The move aligns with the growing popularity of mobile video consumption, HTML5 and iPads/iPhones. Ooyala cites a recent Pew report that 40% of 18-29 year olds are watching video on their mobile devices. Elsewhere, HTML5 has gained recent support from multiple OVPs such as thePlatform, Kaltura, Kyte, Twistage and KickApps. In addition Brightcove and FreeWheel recently announced a partnership to launch an HTML5 ad solution and MeFeedia launched HTML5 analytics for its All Player.
A big part of the interest in HTML5 is the surging popularity of Apple's "i" devices, which of course don't support Flash. Just last week Apple reported selling a record 8.4 million iPhones, along with nearly 3.3 million iPads in its first quarter of availability. Across the video ecosystem, HTML5 support will continue to grow.
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Categories: Advertising, Technology
