With programmatic video and TV ad spending forecast to increase to $15 billon in 2018, our opening session at last Wednesday’s SHIFT conference set the stage with a candid discussion around where programmatic video and TV advertising are today, what the role of targeting/data is, what points of friction remain, and what kinds of advertisers and content providers are benefiting most, among other topics.

Participating in the session were Ian Ferreira (EVP, Programmatic, WideOrbit), Lauren Fisher (Sr. Analyst, eMarketer), Adam Heimlich (SVP, Programmatic, Managing Director of HX, Horizon Media), Dean Lucente (Sr. Director, Advanced TV & Programmatic Media Solutions, Comcast Spotlight), with Lorne Brown (Founder and CEO, Operative) moderating.

If you’re looking to understand all the main opportunities and challenges relating to programmatic video and TV, you’ll find this session very worthwhile.