The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.

Is CTV’s Future at the Bottom of the Funnel?
With linear TV’s decline, CTV ad spending has surged as advertisers “follow the eyeballs” in order to achieve their reach and frequency objectives. But rather than CTV being viewed solely as a “top of funnel” branding channel, its biggest opportunity may be as a “full funnel” or even “lower funnel” opportunity. This would unlock performance-oriented advertising budgets that are based on high impact targeting and measurement, much the same as the successful playbook Google has run in search and Facebook has run in social. Learn how and when CTV may evolve into full funnel and what this means for all market participants.

Sean Doherty, Jr. – Co-Founder and COO, Wurl
Eric Smith – US Head of Verticals, Auto, Tech, Gaming & Entertainment, Roku
Jen Soch – Executive Director, Channel Solutions, GroupM
Olga Weinraub – Senior Director, Enterprise Marketing Partnerships, Cox Automotive
Colin Dixon – Chief Analyst and Founder, nScreenMedia (moderator)