Video ad platform provider Videology has shared financial information including that it is on track to generate nearly $300 million in revenue in 2014, up from $135.5 million in 2012. In the past 12 months over 1,330 advertisers generated 17.7 billion  video ad impressions on Videology's platform across all devices.

Over 80% of Videology's revenue comes from ad agencies, media companies and trading desks such as Havas, Publicis, Yahoo! Japan and WPP which use its self-service programmatic platform. Just 20% of Videology's now comes from its ad network business, and is soon expected to decline to zero.

Highlighting the convergence occurring between TV and online video advertising, Videology also said that over 50% of its revenue comes from TV-centric buying groups, as opposed to digital buyers, with 90% of campaigns sold on a fixed CPM basis vs. a more digitally-oriented dynamic CPM-basis. Videology said the TV emphasis reflected its product strategy of brining automation and addressability to linear TV.

Videology noted that in Q2 '14, 28% of all campaigns used cross-screen TV/video performance measurement, based in part on the company's integration of Nielsen TV data. Videology recently released 3 case studies demonstrating how online video complements TV advertising.

International has been a big contributor to Videology's growth, with over 50% of revenue coming from North America, Europe and APAC.  Videology does business in 28 countries vs. just 3 in 2011.