I'm pleased to present the 245th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

Today we debate the odds of success for so-called "vPops," or virtual pay-tv operators - companies looking to deliver pay-TV services over-the-top. I expand on some of the points I made earlier this week for why I think the odds are against vPops succeeding. Fundamentally this comes down vPops' inability to cost-effectively access programming and package it in an appealing way to gain market interest.

Colin sees it very differently, believing vPops CAN create skinnier bundles of channels and successfully target highly specific cord-nevers, cord-cutters and even some existing pay-TV subscribers. Colin believes these bundles can be created at a $30 retail price point and include a compelling array of channels. He also sees room for vPops to offer full channel line-ups at lower cost than today's pay-TV operators, complete with lots of user experience enhancements.

It's a great debate and we're both eager to see what vPops actually DO come to market with over the next 6-9 months to see how things turn out.

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