In this economic environment, it's always refreshing to see signs of growth and progress. VMIX, a white-label video management and publishing platform is reporting both today. It has added Ted Utz, formerly VP of National Sales for CBS Televisions Stations Digital Media Group to open its New York office along with other new headcount in its main office in San Diego.
Mike Glickenhaus, VMIX's CEO told me the earlier this week that the company is also continuing to expand beyond its original media vertical. It is working with Pure Digital, JVC, Toyota's Scion and will be announcing deals in other verticals soon. This is partly the result of a new reseller program that's beginning to pay dividends.
Mike noted that while he believes VMIX's technology is competitive with that of others, the company has also been able to differentiate itself through its focus on monetization, service and experience with user-generated content. As I've written before, the video platform space is quite crowded, but it looks as though VMIX is continuing to win its share of business.
Categories: Technology
Topics: VMIX