The application of data and automation by national TV networks to help sell their ad inventory was the topic of one of our afternoon sessions at the SHIFT // Programmatic Video & TV Ad Summit recently. Greg Anderson (Managing Director, Xaxis Media Group, North America), Brett Hurwitz (Business Lead - TV, AOL), Brian Napolitano (VP, Ad Sales, Ovation), Vin Paolozzi (SVP, Innovation, MAGNA), Chris Raleigh (Chief Commercial Officer, Placemedia) and Dan Punt (Managing Director, FTI Consulting) moderating.

The group dug into how programmatic opens up the value of TV ad inventory to new buyers, how new efficiencies are being created, how all of this is affecting organizations on both the buy and sell sides, and how cross-screen measurement and emerging currencies will evolve, among other topics.