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YouTube Delivers 1 Billion "Promoted Videos" Ads
More evidence of YouTube's ability to monetize its massive user base: the company has announced that it has delivered 1 billion views of its "Promoted Videos" ads since launching the program less than 3 years ago. Promoted Videos are an extension of Google's AdWords model, allowing advertisers to upload short video spots, specify keyword results against which Promoted Videos should be highlighted and then set a campaign spending limit.
Just like AdWords, Promoted Videos give advertisers targeted visibility for relevant users - on YouTube, on Google Video search results pages and through the Google Display Network. Next up, Promoted Videos will be available on YouTube's mobile site, m.youtube.com, which YouTube said earlier this year was generating 200 million views per day.
Unlike AdWords however, Google recently announced that pricing for Promoted Videos would switch to a cost-per-view model, from AdWords' cost-per-click approach. That aligns Promoted Videos with YouTube's "TrueView" ad model, where advertisers only pay when a user has actually viewed a portion of the ad. Promoted Videos looks like it is shaping up to be another appealing ad unit in Google's ever-expanding array of monetization arsenal.
Categories: Advertising
Topics: YouTube
