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Thomson Reuters Ramps Up Video With Innovative "Multimedia Centre"
Video is not only hugely popular with consumers, it's also fast becoming critical for enterprises in both their internal and external communications. That's the message behind Thomson Reuters' innovative new "Multimedia Centre" online video platform (OVP), which was quietly launched a couple of weeks ago. Thomson Reuters global head of multimedia solutions Shaun McIver and Multimedia Centre product lead David Gascoine walked me through the company's strategy and demo'd the product for me last week.
The background here is that Thomson Reuters has become the world's largest webcast provider, powering over 20K for its clients per year. That experience has given it a unique perspective on enterprises' evolving communications needs. Multimedia Centre recognizes that the next level of communicating with audiences involves both video and improved tools for self-publishing. Just like with other OVPs, with Multimedia Centre users are able to easily upload their videos, sort them into playlists, add tags, create players, publish these to web sites complete with embed codes, share them to social media sites and more.
Categories: Enterprises, Technology
Topics: Thomson Reuters
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