VideoNuze Posts

Disney’s fiscal Q4 results confirmed a broader industry trend that ad-supported subscribers are driving growth for streaming services. Disney’s CEO Bob Iger said 60% of new DTC subscribers are on the ad tier, with 37% and 30% of US and international subscribers, respectively, now on the ad tier.

Related, Netflix said earlier this week that 70 million monthly users are reached via its ad-supported plan, up from 22 million in January. It also said over 50% of new subscribers in countries where an ad tier is available sign up for it. Colin and I discuss the reasons viewers are choosing ad-supported plans.

Related, we also explore new Gracenote data showing the disproportionate amount of SVOD titles on Amazon Prime Video.

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eMarketer’s latest data reveals that in 2024, 20 million more viewers will consume live sports on streaming than on pay-TV. With a number of marquee games shifting to streaming ahead (notably NBA to Amazon and Peacock), streaming is poised for more gains. eMarketer forecasts that in 2027 over 127 million viewers will consume live sports on streaming vs. just 75 million for pay-TV.

As we explore, the traditional notion of “sports as a firewall” against cord-cutting is becoming more ambiguous. In some cases sports-oriented TV networks are further blurring the lines. A good example we discuss is The Tennis Channel’s new initiative to include a live feed of its linear network in its Tennis Channel+ streaming service. It’s the first time tennis fans will be able to directly access the linear network.


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There was plenty of news in the TV/streaming industries this earnings week. First up we discuss Comcast raising the idea of spinning off its cable TV networks to shareholders. A move like this has been speculated about for years, as the networks are buffeted by cord-cutting. Comcast also said Peacock gained 3 million subscribers in Q3, benefiting from the Paris Olympics. 

Meanwhile Alphabet said that YouTube’s revenue for the past 12 months hit $50 billion, a first for the company. As we discuss, it’s likely that subscription services, which include YouTube TV, YouTube Music and Premium, Primetime Channels and Sunday Ticket, exceeded $15 billion. That would make YouTube one of the top 3 streaming subscription providers by size. 

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Four topics for this week’s podcast:

First, Disney+ and Hulu are no longer available for sign up in Apple’s App Store. As we discuss, this feels like a move by Disney to preserve margins, though at the expense of some of its subscribers losing the advantages of unified billing and integrated search/discovery. It also means less competition for Amazon, which is already the dominant distributor of third-party streaming services.

Next, IAB Tech Lab this week announced an initiative to help standardize emerging CTV ad formats. We’re confident it will help more advertisers move spending into the channel.

Third, Fubo is boldly offering premium services on a standalone basis, not requiring a base subscription plan. Fubo aims to be a “super aggregator” and is breaking from pay-TV operators’ traditional approach of enabling access to premium services only for subscribers. It’s a sign of the times, with viewers requiring flexibility and it seems like a savvy play by Fubo to keep viewers engaged with its app.

Last, a variety of streaming services are partnering with grocery chains and delivery apps, which both of us think makes a lot of sense to reduce churn and cost per acquisition. We expect to see more partnerships going forward.

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Bloomberg’s Screentime 2024 conference in LA offered opportunities to hear directly from a variety of industry executives about their companies’ streaming initiatives and results (all video interviews here). Colin and I were especially interested in interviews with Comcast’s Chairman and CEO Brian Roberts and Amazon’s SVP of Prime Video and Amazon MGM Studios Mike Hopkins.

As we discuss, the interviews highlight the companies’ divergent future as premium video distributors. Amazon is ascendant, having become by far the dominant distributor of third-party streaming services in the US. Meanwhile, Comcast, long the biggest cable TV operator in the US, has seen cord-cutting erode its subscriber base.

However, as Roberts articulates, Comcast is using its formidable broadband presence and Peacock to re-position the company for future success. Meanwhile Hopkins underscores how Amazon’s vast resources allow it to invest aggressively in technologies like AI to continually improve the viewer experience and partner value proposition.

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In August Google announced its new Google TV Streamer device along with feature updates for all Google TV devices. To learn more about all of this, Rob Caruso, who leads product management and user experience for Google TV, joins us for an in-depth Q&A.

Rob is especially excited about two features: smart home integration and deeper integration with Google Photos. The former is an extension of the controls in the Google Home app. The latter is part of a trend Rob describes as “ambient computing” with the opportunity to use Gen AI to create new imagery and collections of images on Google TVs.

In addition to these features, we also discussed Freeplay, its newly-named its FAST service, how AI is being used for personalized content recommendations and much more. As Rob describes, Google is in a position to both address mainstream user needs with smart TVs, while also pushing the boundaries to introduce new features and see what new use cases emerge.

It will be interesting to follow how these new features impact Google TV’s market share in smart TVs.

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