Posts for 'Paya'

It's no secret that billions of videos and photos are created and uploaded to sites like YouTube, Vimeo, flickr, Facebook and others every day. The proliferation of digital capture devices and online hosting sites has triggered an explosion of digital creativity. What's been missing however, is an economy around these digital content assets - a simple way for content creators to list and license their videos and photos, with a corresponding mechanism for buyers to discover and buy those they desire. This massive opportunity is what Paya (pronounced "pay-ya"), being introduced today by T3Media, is addressing.

As Craigslist and eBay did mainly for physical goods and services, Paya is trying to put the necessary structure around digital assets to create a thriving marketplace. A couple of weeks ago, T3Media's CEO and Founder Kevin Schaff and VP of Marketing Dan Weiner walked me through how Paya works. I think it's one of the most impressive, well thought out ideas I've seen in a while.

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